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Congratulations to our grant recipients, finalists and nomination prize winners!

We’re proud to celebrate our five 2025 True North Small Business Grant Contest recipients. Small businesses play a vital role in keeping our country strong, and this year’s recipients exemplify drive, resilience, and community leadership. Each business has been awarded $25,000 in cash funding along with $500 in shipping to support their continued growth and impact.

Click below to learn more about our outstanding winners.

Arctic Fresh

Igloolik, Nunavut

As an Inuit-owned and operated retail store with the goal of eliminating food insecurity in the North, Arctic Fresh is committed to making healthy food more affordable for the people of Nunavut.

Portrait

Rhoda Recinos, Owner
Merlyn Recinos, CEO

arcticfresh.ca

Making Canada stronger

Arctic Fresh doesn’t just sell groceries, they’re pioneering a vital shift toward Inuit Food Sovereignty. Using an efficient supply chain, paired with local hiring and skills development, their strategy is building strong, healthy, and economically empowered communities. Arctic Fresh has also partnered with the Canadian Space Agency (CSA) and the National Research Council in a unique collaboration involving Igloolik youth disrupting the current failed food infrastructure in the Arctic. This co-development benefits both astronauts and remote communities, positioning Arctic Fresh as a national leader in future-forward food solutions and showcasing Northern ingenuity. Arctic Fresh aren’t just trying to feed their community, they are trying to feed the future of Inuit.

Island Furniture

St. John’s, Newfoundland

Dedicated to selling the very best in home and office furniture and appliances, Island Furniture offers an inclusive environment where people gain job skills, build confidence, and contribute to their community.

Portrait Portrait

Brian Colbourne, CPA,
Chairman of the Board
Jerry Senior, Chief Operating Officer

islandfurniture.ca

Making Canada stronger

By employing individuals with intellectual disabilities, Island Furniture reduces barriers to work, lowers dependency on social assistance, and contributes to a more inclusive economy. They serve as a model of how a business can succeed financially while prioritizing community outcomes, proving that social enterprise can create lasting, positive change. By investing millions into its local communities, Island Furniture reinforces Canada’s reputation for inclusion, innovation, and community-driven solutions. Every couch, chair, or desk they sell represents more than furniture, it represents opportunity.

Jack59

Edmonton, Alberta

An Indigenous-owned, woman-led, Certified B Corp, Jack59 creates salon-quality hair care products that are free from harmful chemicals, ensuring that customers receive the best possible care for their hair while minimizing their environmental impact.

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Vanessa Marshall, Founder

jack59.ca

Making Canada stronger

From humble beginnings working out of a residential kitchen to a 5,500-sq-ft facility, Jack59 is helping to create stable, meaningful jobs for women and Indigenous makers. Through their innovative solid shampoo and conditioner bars they have eliminated over 1,000,000 plastic bottles from entering landfills and waterways, proving that ethical manufacturing can thrive right here in Canada; purpose-driven business can be both profitable and powerful. Through their mentorship, speaking events, and advocating for equitable representation in the beauty and manufacturing sectors, Jack59 is empowering people locally, inspiring entrepreneurs nationally, and representing Canada internationally.

Maplelea

Newmarket, Ontario

Maplelea designs and sells premium 18” dolls with outfits, accessories, and immersive journals that reflect Canadian culture, heritage, and geography. Children can also create their own Canadian character Maplelea&ME! Dolls.

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Kathryn Gallagher Morton, Founder

maplelea.com

Making Canada stronger

Maplelea deepens their customers’ connection to Canada: children ask to visit parts of Canada mentioned in the journals and to try activities inspired by their doll. Their Inuk character, Saila of Iqaluit, is especially impactful. Her trilingual journal (English, French and Inuktitut) reflects life in Nunavut. The Government of Nunavut purchased Saila dolls for every childcare program in the territory, enabling Inuit children to see their culture reflected in play. Working with an Indigenous knowledge-keeper, Maplelea created a doll-size regalia outfit that celebrates Indigenous culture cherished by both Indigenous and non-Indigenous families.

SolusGuard

Saskatoon, Saskatchewan

As a woman-owned company with a big mission: to save lives, SolusGuard is proof that purpose-driven innovation can create real impact. Their integrated solution combines wearable panic buttons, a mobile app, and monitoring software that connects employees with help when seconds count.

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Serese Selanders, Founder & CEO

solusguard.com

Making Canada stronger

As a woman-owned company with a big mission: to save lives, SolusGuard is proof that compassion and innovation can coexist. By designing and manufacturing both their hardware and software entirely in Canada, they create jobs and keep data secure right here at home. SolusGuard proves that Canadian innovation can be world-class, compassionate, and community-driven. Proudly diverse, and in an industry dominated by large, male-led corporations, they’ve built something different: a company that leads with integrity, collaboration, and courage. SolusGuard helps make Canada stronger by protecting its people; the essential workers, the unsung heroes.

From coast to coast, small businesses continue to make a difference in their communities. Discover our finalists and the important role they play in helping Canada thrive.

Learn more about our finalists

Nomination
Prize Winners

For our True North Small Business Grant Contest, individuals were encouraged to nominate small businesses that have made a meaningful impact in communities across Canada. The following participants have each received a $500 Visa* gift card.

See the nomination prize winners

This year’s judging panel brings together professionals from across industries, each offering unique insight and experience, yet united in their dedication to championing Canadian small businesses.

Miki Velemirovich

Moderator

Alexa Translations, Head of Product
1919 Strategy Group Founder

Jacqueline Jennings

Judge

Purolator
Director Retail

Wade Miller

Judge

Winnipeg Blue Bombers
President and CEO

Indy Navaratnam

Judge

Purolator
Sr. Director IT

Joycelyn David

Judge

AV Communications Inc.
Owner & CEO

Brett Chang

Judge

The Peak
CEO & Co-Founder

Let’s start a relation-ship®

Explore flexible shipping solutions from Purolator designed for small businesses like yours.

Learn more

See our 2021, 2022, and 2023 True North Small Business Grant winners and finalists.

For more information, please see the full Purolator True North Small Business Grant Contest Rules.

† Trademark of Visa International Service Association and used under license. The Visa Gift card is being used by Purolator solely for the purposes of the Contest and such use is not intended to suggest or imply Visa’s endorsement or approval of this offer.

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